Protective Guard Cover 2017
Client - Incase
Product Team - Evan Hong, William Ho
To support thinner smartphones and microchip technologies, Incase Design protection cases are also getting slimmer and weightless to align to consumer needs in 2017/18.
Protective Guard Cover is a single injection molded with Incase Design custom TPE blend that is called Tensaerlite™. Instead of layering multiple materials for strength, Tensaerlite™ alone does the outstanding shock absorbing performance while retaining its slim and weightless construction with a result of 16% reduction in impact force compared to the commonly used TPU cases.
To achieve its minimum weight and thickness without downgrading its performance, design details are applied through removing unessential surfaces to a 3D groove pattern. The 3D grooves that follow the iPhone contour, create a stronger grip to the hand. Most importantly, it safeguards all vulnerable spots including the raised bezel around the screen and camera lens from direct contact to any surface. Design details are also applied through multiple textures of gloss and matte on a single material.
Formerly patented Incase Design’s “+” and “-“ buttons are engraved on the surface (without adding additional material) to emphasize the sleekness of the iPhone and to carry over its outstanding button functionality. All of these design details and approaches on a single material resulted in a reduction in manufacturing cost, time, and material weight while looking unique and sophisticated from the competitors.
Direct to Consumer