Protective Clear Cover  2018
Industrial Design
Client - Incase
Product Team - Evan Hong, William Ho
Industry Trend
Consumer electronic accessories are preferred to be serene and minimal in 2018/19. Smartphone carriers and online/offline retailers are more likely to purchase clean and unblemished designs that enhance the aesthetics of the iPhone.

Design Approach

Subtle functional aesthetics are seasoned into Protective Clear Cover.

Aesthetics Approach

Protective Clear Cover is a single injection molded case with continuous 360˚ micro grooves along the frame, creating a rough texture along the bumper area to allow users to grab the phone more securely from any angle. This design detail on a single material could reduce manufacturing costs and time, while looking unique and sophisticated.


Formerly patented Incase Design’s “+” and “-“ buttons are applied to this design to emphasize the sleekness of the iPhone and to carry over its outstanding functionality. Yielding a form-fitting design that echoes the elegant contours of the iPhone, Protective Clear Cover safeguards all vulnerable spots including the raised bezel around the screen and camera lens from direct contact to any surface. It comes in three colors: clear, transparent black, and transparent rose gold that have been chosen to be the most favorable colors for an iPhone case.

Production Date

Project Duration


Sales Channel




September 2018

- Present

4 Months



Direct to Consumer



Rose Gold

iPhone XS

iPhone XS Max

iPhone XR

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© Dailyn Kim

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