© Dailyn Kim

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Protective Guard Cover /  iPhone Case /  2017

Produced by 

Industry Trend

Supporting thinner smartphones and microchip technologies, Incase protection is also getting slimmer and weightless, aligning to consumer needs in 2017-2018. 

Design Approach

Protective Guard Cover is a single injection mold with a technology infused TPE material, that we call Tensaerlite. Instead of layering multiple materials for strength, Tensaerlite alone does the outstanding shock absorbing performance while retaining its weightless construction. It resulted in 16% reduction in g-force compared to the commonly used TPU cases.

Ortho

Company:

Incase

Design Director:

Evan Hong

Designer:

Dailyn Kim

Production Date:

September 2017

- Present

MSRP:

$24.95

Colors:

Clear

Black

Powder Blue

Rose Gold

Materials:

TPE

Compatibility:

iPhone X

iPhone XS

Aesthetics Approach

To retain its minimum weight and thickness, design details are applied through carving unessential surfaces to a 3 dimensional groove pattern. These grooves that follow the iPhone contour create a stronger grip to your hold. Design details are also applied through multiple finishing textures on a single material: gloss and matte. These approaches on a single material resulted in a reduction in manufacturing cost and time.

 

Formerly patented Incase + and - buttons are applied to this design to emphasize the sleekness of the iPhone and to carryover its outstanding functionality. Yielding a form-fitting design that echoes the elegant contours of the iPhone, Protective Guard Cover safeguards all vulnerable spots including the raised bezel around the screen and camera lens to prevent direct surface-to-display contact. It comes in 4 colors: clear, transparent black, transparent rose gold, and transparent powder blue, giving customers more options to choose from. 

Idea Sketch
Design Inspiration

Eastern Columbia Building

849 S Broadway, Los Angeles, CA 90014

Product Features
Single Injection Molded Case;
Maximize Design With Minimal Material
 
Design details are applied through adding complications to the form and adding multiple finishing textures (gloss and matter) on a single material. These approaches on a single material resulted in a reduction in manufacturing cost and time.
Elimination of Unessential
Surfaces to a Groove Pattern
 
To retain its minimum weight and thickness, design details are applied through carving unessential surfaces to a 3 dimensional groove pattern. These grooves that follow the iPhone contour creates a stronger grip to your hold. 
Material Innovation: Tensaerlite, Technology Infused TPE
Instead of layering multiple materials for strength, Tensaerlite alone does the outstanding drop protection while retaining its weightless construction. It resulted in 16% reduction in g-force compared to the commonly used TPU cases.
Formerly Patented Incase + and - Buttons Emphasize Sleekness
 
Seamlessly debossed + and - icons of the buttons emphasize the sleekness of the iPhone and are carried over by its outstanding pressing tactility.
Safeguards All Vulnerable Spots
 
Designed with consideration from drops, falls, and jolts by raising bezel around the screen and the camera lens from direct contact to any surface.
Store Display
Colette Store
213 rue Saint-Honoré, 75001, Paris
Product Review

Naver Tech Review by Macguyver Link

Protective Guard Cover

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