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Protective Clear Cover /  iPhone Case /  2018

Industry Trend

Consumer electronic accessories are preferred to be serene and minimal in 2018/19. Smartphone carriers and online/offline retailers are more likely to purchase clean and unblemished designs that enhance the aesthetics of the iPhone.

Produced by 

Design Approach

Subtle functional aesthetics are seasoned into Protective Clear Cover.

Ortho

Company:

Incase

Design Director:

Evan Hong

Designer:

Dailyn Kim

Production Date:

September 2018

- Present

MSRP:

$24.95

Colors:

Clear

Black 

Rose Gold

Materials:

TPE

Compatibility:

iPhone XS

iPhone XS Max

iPhone XR

Aesthetics Approach

The continuous 360˚ micro grooves along the frame of a single injected case create a rough texture and allow users to grab the phone more securely from any angle. This design detail on a single material reduced manufacturing costs and time, while looking unique and sophisticated.

 

Formerly patented Incase + and - buttons are applied to this design to emphasize the sleekness of the iPhone and to carry over its outstanding functionality. Yielding a form-fitting design that echoes the elegant contours of the iPhone, Protective Clear Cover safeguards all vulnerable spots including the raised bezel around the screen and camera lens to prevent direct surface-to-display contact. It comes in three colors: clear, transparent black, and transparent rose gold that have been proven to be the most favorable colors for an iPhone case.

Idea Sketch
Product Features
Clean and Unblemished Design
 
Consumer electronic accessories are preferred to be serene and minimal in 2018/19.
Formerly Patented Incase + and - Buttons Emphasize Sleekness
 
Seamlessly debossed + and - icons of the buttons emphasize the sleekness of the iPhone and are carried over by its outstanding pressing tactility. Also applied on Protective Guard Cover.  
360˚ Micro Grooves Along The Frame
Grooves along the frame of a single injected case create an interesting texture transition from slippery non-textured TPE back surface to rough texture along the bumper and allow users to grab the phone more securely from any angle.
Safeguards All Vulnerable Spots
 
Designed with consideration from drops, falls, and jolts by raising bezel around the screen and the camera lens from direct contact to any surface.

Incase 2018 iPhone case collection. Textured Snap, Protective Clear Cover, Pop Case 2, and Lift Case (left to right).

Store Display
Myeongdong Incase Store, South Korea
(Photo source: https://blog.naver.com/goincase)
Product Reviews

Naver Tech Review by Macguyver Link

Youtube Review by gonago고나고 Link

Protective Clear Cover

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