Pop Case 2

iPhone Protection #3 / 2018

        Produced by 

Industry Problem

Why do protective cases are so chunky? Some companies make their cases look bulkier than it actually needs to be. The use of rigid contours and sharp form transitions tend to make a product look thick and look extremely protective more than its performance. Without the elegance of the iPhone being totally obliterated, Incase Design wanted to strike the balance between looking sleek while offering outstanding protection.

Design Approach

A new TPE material that Incase Design called Tensaerlite™, could build an exceptionally protective case without adding unnecessary bulk. This material that is used in Pop Case 2 could retain its minimal thickness and weight with a result of 16% reduction in impact force compared to the commonly used TPU. Pop Case 2 is advertised as a superb protection case with triple injected materials followed by air pockets lining the interior of the case frame to achieve maximum protection from impacts.

Aesthetics Approach

Two layers of materials along the frame are shown through two contrasting colors interlocking with one another. The inner layer of the frame that is made of a shock absorbing softer density TPE/Tensaerlite™ is punctured through the button area revealing its color from the outside, highlighting the buttons. The seamlessly extruded pill shape button is split in the middle to indicate the top and the bottom of the volume button. The buttons that are connected to the softer material of the inner bumper results in a smoother button press. Most importantly, it safeguards all vulnerable spots including the raised bezel around the screen and the camera lens from direct contact to any surface.



Production Date:

September 2018

- Present











iPhone XS

iPhone XS Max

iPhone XR

Idea Sketches

Tensaerlite™ TPE

inner frame

TPU outer frame

Clear PC back panel

Air pockets along the frame interior

Prototyping Process

Pop Case 2

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© Dailyn Kim

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