Protective Guard Cover

iPhone Protection #1  /  2017  

Produced by 

Industry Trend

Supporting thinner smartphones and microchip technologies, Incase protection is also getting slimmer and weightless, aligning to consumer needs in 2017-2018. 

Design Approach

Protective Guard Cover is a single injection mold with a technology infused TPE material, that we call Tensaerlite™. Instead of layering multiple materials for strength, Tensaerlite™ alone does the outstanding shock absorbing performance while retaining its weightless construction. It resulted in 16% reduction in impact force compared to the commonly used TPU cases. 

Aesthetics Approach

To achieve its minimum weight and thickness, design details are applied through carving unessential surfaces to a 3 dimensional groove pattern. These grooves that follow the iPhone contour create a stronger grip to your hold. Design details are also applied through multiple finishing textures on a single material: gloss and matte. These approaches on a single material resulted in a reduction in manufacturing cost and time.


Formerly patented Incase + and - buttons are applied to this design to emphasize the sleekness of the iPhone and to carryover its outstanding functionality. Yielding a form-fitting design that echoes the elegant contours of the iPhone, Protective Guard Cover safeguards all vulnerable spots including the raised bezel around the screen and camera lens to prevent direct surface-to-display contact. It comes in 4 colors: clear, transparent black, transparent rose gold, and transparent powder blue, giving customers more options to choose from. 



Design Director:

Evan Hong


Dailyn Kim

Production Date:

September 2017

- Present






Powder Blue

Rose Gold




iPhone X

Design Inspiration

Eastern Columbia Building

849 S Broadway, Los Angeles, CA 90014

Idea Sketches

Single injected TPE

Black camera ring

Store Display
Colette Store
213 rue Saint-Honoré, 75001, Paris

Protective Guard Cover

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© Dailyn Kim

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