© Dailyn Kim

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Pop Case 2  
2018
Industrial Design
Client - Incase
Product Team - Evan Hong, William Ho
Shape of Protection
Why do protective cases are so chunky? Some companies make their cases look bulkier than it actually needs to be. The use of rigid contours and sharp form transitions tend to make a product look thick and look extremely protective more than its performance. Without the elegance of the iPhone being totally obliterated, Incase Design wanted to strike the balance between looking sleek while offering outstanding protection.
Shape of Protection
Why do protective cases are so chunky? Some companies make their cases look bulkier than it actually needs to be. The use of rigid contours and sharp form transitions tend to make a product look thick and look extremely protective more than its performance. Without the elegance of the iPhone being totally obliterated, Incase Design wanted to strike the balance between looking sleek while offering outstanding protection.

Design Approach

A new custom blend TPE material that Incase Design called Tensaerlite™, could build an exceptionally protective case without adding unnecessary bulk. This material could retain its minimal thickness and weight with a result of 16% reduction in impact force compared to the commonly used TPE. Pop Case 2 is advertised as a superb protection case with triple injected materials followed by air pockets lining the interior of the case frame to achieve maximum protection from impacts.

Aesthetics Approach

Two layers of materials along the frame are shown through two contrasting colors interlocking with one another to portray double protection. The inner layer of the frame that is made of a shock absorbing softer density TPE (Tensaerlite™) is punctured through the button area revealing its color from the outside, highlighting the buttons. The seamlessly extruded pill shape button is split in the middle to indicate the top and the bottom of the volume button. The buttons that are connected to the softer material of the inner bumper results in a smoother button press. Most importantly, it safeguards all vulnerable spots including the raised bezel around the screen and the camera lens from direct contact to any surface.

Production Date

Project Duration

MSRP

Sales Channel

Material

Colors

Compatibility

September 2018

- Present

4 Months

$34.95

PC

TPU

TPE

Direct to Consumer

Ivory

Black

iPhone XS

iPhone XS Max

iPhone XR

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