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Pop Case 2

iPhone Protection #3  /  2018  

Produced by 

Industry Problem

Why do protective phone cases have to be so bulky? Some companies make their cases look bulkier than it actually needs to be. The use of rigid contours and sharp form transitions tend to make a product look thick and extremely protective beyond its performance. Without the elegance of the iPhone being totally obliterated, Incase Design wanted to strike the balance between looking sleek while offering outstanding protection.

Design Approach

A new TPE material that Incase Design called Tensaerlite, could build an exceptionally protective case without adding unnecessary bulk. This material that is used in Pop Case 2 could retain its minimal thickness and weight with a result of 16% reduction in G-force compared to the commonly used TPU. Pop Case 2 is advertised as a superb protection case with triple injected materials followed by air pockets along the inner frame to achieve maximum protection from impacts.

Ortho

Company:

Incase

Design Director:

Evan Hong

Designer:

Dailyn Kim

Production Date:

September 2018

- Present

MSRP:

$34.95

Colors:

Ivory

Black

Materials:

PC

TPU

TPE

Compatibility:

iPhone XS

iPhone XS Max

iPhone XR

Aesthetics Approach

This is how I visualized this idea. Two layers of materials along the frame are shown through two contrasting colors interlocking with one another. The inner layer of the frame that is made of a shock absorbing softer density TPE is punctured through the button area revealing its color from the outside, highlighting the buttons. The seamlessly extruded pill shape button is split in the middle to indicate the top and the bottom of the volume button. The buttons that are connected to the softer material of the inner bumper results in a smoother button press. Most importantly, it safeguards all vulnerable spots including the raised bezel around the screen and the camera lens from direct contact to any surface.

Idea Sketch
Product Features
Triple Injected Superb Protection
 
Pop Case 2 is made of 3 materials: PC, TPU, and TPE followed by air pockets along the inner frame
to achieve maximum protection from impacts.
Exceptionally Protective Without
Adding Unnecessary Bulk 
 
Pop Case 2 could retain its minimal thickness and weight by using Tensaerlite that resulted in 16% reduction in G-force compared to the commonly used TPU.
Two Contrasting Colors Interlocking 
 
Two layers of protective materials along the frame are visualized through two contrasting colors interlocking with one another. The inner layer of the frame that is made of a shock absorbing softer density TPE is punctured through the button area revealing its color from the outside, highlighting the buttons.
Safeguards All Vulnerable Spots
 
Designed with consideration from drops, falls, and jolts by raising bezel around the screen and the camera lens from direct contact to any surface.

Incase 2018 iPhone case collection. Pop Case 2, Lift Case, Protective Clear Cover, and Textured Snap (left to right).

Proposed Colors
Store Display
Myeongdong Incase Store, South Korea
(Photo source: https://blog.naver.com/goincase)
Product Reviews

Naver Tech Review by Macguyver Link

Youtube Review by gonago고나고 Link

Pop Case 2

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