Eastern Columbia Building

Updated: Feb 3, 2019

Inspiration Story of Protective Guard Cover

๐Ÿ“849 S Broadway, Los Angeles, CA 90014

When no more ideas come to mind, I often find a bustling cafe hoping that I will come up with a great idea from seeing unique fashions in and out. I put a cup of iced americano next to my sketchbook and stare blankly into space. The harmony of classic and contemporary architectures in Downtown Los Angeles and with fashionable people are magnificent like the 1950s movie scene.

Downtown Los Angeles had suffered from an economic crisis for several decades and a recent Renaissance was rebuilt in the early 2000s. It has been growing rapidly and it is now one of the hottest places for the trend setters and the hippies. It is also where Incase design office is located.

Although there was a long interregnum, the traces of the golden time back in the early 1900s could be easily found. In 1920, a 1,100 miles (1,800 km) private and municipal train linking the four counties with DTLA at its center, was besting that of New York City. The Union Station in DTLA that was opened in May 1939, unified passenger services among various local, regional, and long-distance passenger trains. Numerous department stores, specialty stores, and wealthy residential apartments flourished over Downtown districts. DTLA became a fashionable city with various architecture styles and multicolored cultures.

While sipping my coffee, a man seen through a window was entering the apartment next to the cafe. He scanned his card and the automatic door opened to both sides. My gaze slid to right following the movement of the automatic door and then to above along the pillar next to the door. It was a colorful building decorated with Art Deco style and was very different from the minimal buildings. This building which is one of the world-renowned Art Deco Landmarks, Eastern Columbia Building was built with delicate details and mix of different hues and materials.

The building is clad in glossy turquoise terra cotta trimmed with deep blue and gold laid in a dynamic pattern of zigzags and chevrons, and a sunburst patterned facade. Deeply recessed bands on paired windows and spandrels with copper panels separated by vertical columns. A four-sided clock tower emblazoned with the name "Eastern" in neon and crowned with a central smokestack surrounded by four stylized flying buttresses.

When I was thrilled by this architecture, an idea came to my mind with a realization that the reason of this building could stand out is its uniqueness and its difference from the minimal architectures and designs that could be easily found in this era. How fresh this building would be without all of these details? What if zigzags and chevron patterns are not on the spandrels but instead plain and minimal? Artistic elements might not be fully practical or strictly functional, but without it, it probably couldn't be able to portray the time of the 1930s and the story of Claud Beelman, the architect who ingrained luxury, glamour, and exuberance in the building through fine craftsmanship and rich materials.

Then how could I bring these artistic values and freshness to a ubiquitous object like iPhone case, like Beelman turned a building iconic, which is probably the most ubiquitous thing to design. 5 minutes before the end of my lunch break, I rushingly took a photo of this Eastern Columbia Building through the cafe window.


๋” ์ด์ƒ ์•„์ด๋””์–ด๊ฐ€ ๋– ์˜ค๋ฅด์ง€ ์•Š์„๋•Œ, ๋‚˜๋Š” ๋ถ์ ๊ฑฐ๋ฆฌ๋Š” ์นดํŽ˜๋ฅผ ์ฐพ๊ณค ํ•œ๋‹ค. ๊ฐœ์„ฑ์ด ๋‹ค์–‘ํ•œ ์‚ฌ๋žŒ๋“ค์ด ๋“ค๋ฝ๋‚ ๋ฝ ๊ฑฐ๋ฆฌ๋Š” ์ด ๊ณณ์—์„œ ์•„์ด๋””์–ด๊ฐ€ ๋– ์˜ค๋ฅด๊ธฐ๋ฅผ ๋ฐ”๋ผ๋ฉฐ ์•„์ด์Šค์•„๋ฉ”๋ฆฌ์นด๋…ธ ํ•œ ์ž”์„ ์Šค์ผ€์น˜๋ถ ์˜†์— ๋‘๊ณ  ์ด๋ฆฌ์ €๋ฆฌ ๋จผ ์‚ฐ์„ ๋ฐ”๋ผ๋ณธ๋‹ค. ์นดํŽ˜ ์ฐฝ๋ฌธ ๋„ˆ๋จธ๋กœ ๋ณด์ด๋Š” ๊ฐœ์„ฑ ๋„˜์น˜๋Š” ์‚ฌ๋žŒ๋“ค๊ณผ ๊ณ ์ „๊ณผ ํ˜„๋Œ€ ๊ฑด์ถ•๋ฌผ์ด ์กฐํ™”๋กญ๊ฒŒ ๊ณต์กดํ•˜๋Š” ์ด ๋„์‹œ๋Š” 1950๋…„๋„์˜ ์˜ํ™” ํ•œ ์žฅ๋ฉด์ฒ˜๋Ÿผ ์›…์žฅํ•˜๋‹ค.

์—˜์—์ด ๋‹ค์šดํƒ€์šด์€ ๋ช‡ ์‹ญ๋…„๋™์•ˆ ๊ฒฝ์ œ ์œ„๊ธฐ๋กœ ์–ด๋ ค์›€์„ ๊ฒช๊ณ  ์ตœ๊ทผ ๋ฅด๋„ค์ƒ์Šค ์‹œ๋Œ€๋Š” 2000 ๋…„๋Œ€ ์ดˆ๋ฐ˜์— ์žฌ๊ฑด๋˜์—ˆ๋‹ค. ๋น ๋ฅด๊ฒŒ ๋ฐœ์ „ํ•˜๋Š” ๋„์‹œ๋Š” ํŠธ๋žœ๋“œ ๋ฆฌ๋”์™€ ํž™์Šคํ„ฐ๋“ค์—๊ฒŒ ๊ฐ€์žฅ ์ธ๊ธฐ์žˆ๋Š” ์žฅ์†Œ ์ค‘ ํ•˜๋‚˜๋‹ค. ์ธ์ผ€์ด์Šค ๋””์ž์ธ ์ŠคํŠœ๋””์˜ค๊ฐ€์žˆ๋Š” ๊ณณ์ด๊ธฐ๋„ ํ•˜๋‹ค.

๊ธด ๊ณต์œ„ ๊ธฐ๊ฐ„์ด์—ˆ์Œ์—๋„ ๋ถˆ๊ตฌํ•˜๊ณ , 1900๋…„๋Œ€ ์ดˆ๊ธฐ์˜ ํ™ฉ๊ธˆ ์‹œ๋Œ€์˜ ํ”์ ๋“ค์„ ์‰ฝ๊ฒŒ ์ฐพ์•„๋ณผ ์ˆ˜ ์žˆ๋‹ค. 1920๋…„ ์—˜์—์ด๋ฅผ ์ค‘์‹ฌ์œผ๋กœ ๋„ค๊ฐœ์˜ ์ฃผ๋ฅผ ์—ฐ๊ฒฐํ•˜๋Š” 1,100๋งˆ์ผ (1800km) ์‹œ๋ฆฝ ์ „์šฉ ์—ด์ฐจ๊ฐ€ ์„ธ์›Œ์กŒ๋Š”๋ฐ ๊ทธ๋‹น์‹œ ๋‰ด์š•์— ์žˆ๋Š” ์—ด์ฐจ๋ณด๋‹ค ๊ธธ์—ˆ๋‹ค๊ณ  ํ•œ๋‹ค. 1939๋…„ 5์›” ์—˜์—์ด ๋‹ค์šดํƒ€์šด์— Union Station์ด ์—ด๋ฆฌ๊ณ  ๋‹ค์–‘ํ•œ ์ง€์—ญ ๋ฐ ์žฅ๊ฑฐ๋ฆฌ ์—ฌ๊ฐ ์—ด์ฐจ๊ฐ€ ํ†ต์ผ๋˜์—ˆ๋‹ค. ์ˆ˜๋งŽ์€ ๋ฐฑํ™”์ , ์ „๋ฌธ์  ๋ฐ ๋Ÿญ์…”๋ฆฌ ์ฃผ๊ฑฐ ์•„ํŒŒํŠธ๊ฐ€ ๋ฒˆํ™”๊ฐ€์—์„œ ๋ฒˆ์˜ํ–ˆ๋‹ค. DTLA๋Š” ๋‹ค์–‘ํ•œ ๊ฑด์ถ• ์–‘์‹๊ณผ ์—ฌ๋Ÿฌ ๊ฐ€์ง€ ๋ฌธํ™”๋ฅผ ์ง€๋‹Œ ์„ธ๋ จ๋œ ๋„์‹œ๊ฐ€๋˜์—ˆ๋‹ค.

์ปคํ”ผ ํ•œ ๋ชจ๊ธˆ ๋งˆ์‹œ๊ณ  ์ฐฝ๋ฌธ ๋„˜์–ด๋กœ ๋ณด์ด๋Š” ํ•œ ๋‚จ์ž๊ฐ€ ๊ฑด๋ฌผ ์•ˆ์œผ๋กœ ๋“ค์–ด๊ฐ”๋‹ค. ์นด๋“œ๋ฅผ ์ฐ๊ณ  ์ž๋™๋ฌธ์ด ์–‘์ชฝ์œผ๋กœ ์—ด๋ ธ๋‹ค. ๋‚˜์˜ ์‹œ์„ ์€ ๊ทธ ์ž๋™๋ฌธ์„ ๋”ฐ๋ผ ์˜ค๋ฅธ์ชฝ์œผ๋กœ ๊ทธ๋ฆฌ๊ณ  ๊ทธ ์˜†์— ์„ธ์›Œ์ง„ ๊ธฐ๋‘ฅ์„ ๋”ฐ๋ผ ์œ„๋กœ ์˜ฌ๋ผ๊ฐ”๋‹ค. ๊ทธ๊ฒƒ์€ ์•„ํŠธ ๋ฐ์ฝ” ์Šคํƒ€์ผ๋กœ ์žฅ์‹ ๋œ ํ™”๋ คํ•œ ๊ฑด๋ฌผ์ด์—ˆ๊ณ  ๋ฏธ๋‹ˆ๋ฉ€ํ•œ ๊ฑด๋ฌผ๊ณผ๋Š” ๋งค์šฐ ๋‹ฌ๋ž๋‹ค. ์„ธ๊ณ„์ ์œผ๋กœ ์œ ๋ช…ํ•œ ์•„ํŠธ๋ฐ์ฝ” ๋ Œ๋“œ๋งˆํฌ, ๊ทธ๋ฆฌ๊ณ  ์—˜์—์ด์— ๊ฑด์ถ• ๋ฌธํ™”์žฌ๋กœ ๋“ฑ๋ก๋œ Eastern Columbia Building์€ ์„ฌ์„ธํ•œ ๋””ํ…Œ์ผ๊ณผ ๋‹ค์–‘ํ•œ ์ƒ‰์กฐ์™€ ์†Œ์žฌ๊ฐ€ ํ˜ผํ•ฉ๋˜์–ด ์ง€์–ด์กŒ๋‹ค.

๊ฑด๋ฌผ์€ ์ฒญ๋ก์ƒ‰์˜ ํ…Œ๋ผ์ฝ”ํƒ€์™€ ๊นŠ์€ ํ‘ธ๋ฅธ ์ƒ‰๊ณผ ๊ธˆ์ƒ‰์˜ ์—ญ๋™์ ์ธ ์ง€๊ทธ์žฌ๊ทธ์™€ ์‰๋ธŒ๋ก  ํŒจํ„ด์œผ๋กœ ์žฅ์‹๋˜์–ด ์žˆ๊ณ , ํ–‡์‚ด์ด ๊ทธ๋ ค์ง„ ํŒŒ์‚ฌ๋“œ๊ฐ€ ์žˆ๋‹ค. ์ง์„ ์ด๋ฃฌ ์ฐฝ๋ฌธ์— ๊นŠ๊ฒŒ ์›€ํ‘น ํŒจ์ธ ๋ฐด๋“œ๊ฐ€ ์žˆ๊ณ  ๊ตฌ๋ฆฌ ํŒจ๋„๋กœ๋œ ์ŠคํŒ๋“œ๋ ์€ ์ˆ˜์ง ๊ธฐ๋‘ฅ์œผ๋กœ ๋ถ„๋ฆฌ๋˜์–ด์žˆ๋‹ค. 4๋ฉด ์‹œ๊ณ„ํƒ‘์œ„์—๋Š” ๋„ค์˜จ์œผ๋กœ โ€œEasternโ€๋ผ๋Š” ์ด๋ฆ„์ด ์žฅ์‹๋˜์–ด์žˆ๊ณ  ๊ทธ์œ„์— ๋„ค ๊ฐœ์˜ ํ”Œ๋ผ์ž‰ ๋ฒ„ํŠธ๋ ˆ์Šค๊ฐ€ ๋†“์—ฌ์ ธ์žˆ๋‹ค.

์ด ๊ฑด์ถ•๋ฌผ์„๋ณด๋ฉฐ ๊ฐํƒ„ํ•˜๊ณ ์žˆ์„ ๋•Œ์ฏค ์•„์ด๋””์–ด๊ฐ€ ๋– ์˜ฌ๋ž๋‹ค. ์ด ๊ฑด๋ฌผ์ด ์œ ์ผํ•˜๊ฒŒ ๋ˆˆ์— ๋„๋Š” ์ด์œ ๋Š” ์ด ์‹œ๋Œ€์—์„œ ์‰ฝ๊ฒŒ ๋ฐœ๊ฒฌ ํ•  ์ˆ˜์žˆ๋Š” ๋ฏธ๋‹ˆ๋ฉ€ํ•œ ๊ฑด์ถ•๋ฌผ์œผ๋กœ๋ถ€ํ„ฐ ์ฐจ๋ณ„์„ฑ์ด ์žˆ๋‹ค๋Š” ๊ฒƒ์ด๋‹ค. ๊ฑด๋ฌผ์— ์ด ๋ชจ๋“  ๋””ํ…Œ์ผ์ด ์—†์—ˆ์–ด๋„ ์ด์ฒ˜๋Ÿผ ์‹ ์„ ํ• ์ˆ˜ ์žˆ์—ˆ์„๊นŒ? ์ง€๊ทธ์žฌ๊ทธ์™€ ์‰๋ธŒ๋ก  ํŒจํ„ด์ด ์ŠคํŒฌ๋“œ๋Ÿด์— ์—†๊ณ  ํ‰๋ฒ”ํ•˜๊ณ  ๋ฏธ๋‹ˆ๋ฉ€ํ–ˆ๋‹ค๋ฉด? ์˜ˆ์ˆ ์  ์š”์†Œ๋Š” ์™„์ „ํžˆ ์‹ค์šฉ์ ์ด๊ฑฐ๋‚˜ ์—„๊ฒฉํ•˜๊ฒŒ ๊ธฐ๋Šฅ์ ์ด์ง€ ์•Š์„ ์ˆ˜๋Š” ์žˆ์ง€๋งŒ, ๊ฑด์ถ•๊ฐ€ Claud Beelman์˜ ๋„๋ฐœ์ ์ธ ๋ฐ์ฝ”์—†์ด๋Š” 1930๋…„๋Œ€์˜ ์‹œ๊ฐ„๊ณผ ๊ฑด๋ฌผ์— ๊ณ ๊ธ‰์Šค๋Ÿฌ์›€, ํ™”๋ คํ•จ, ์ถฉ๋งŒํ•จ์„ ๋‹ด์œผ๋ คํ–ˆ๋˜ ๊ทธ์˜ ์ด์•ผ๊ธฐ๊ฐ€ ์ „ํ•ด์งˆ์ˆ˜ ์—†์—ˆ์„ ๊ฒƒ์ด๋‹ค.

Beelman์€ ๊ฐ€์žฅ ์œ ๋น„์ฟผํ„ฐ์Šค(โ€˜์–ธ์ œ ์–ด๋””์—๋‚˜ ์กด์žฌํ•œ๋‹ค'๋Š” ๋œป)ํ•˜๋‹ค๊ณ  ๋งํ• ์ˆ˜์žˆ๋Š” ๋นŒ๋”ฉ์„ ์•„์ด์ฝ˜์œผ๋กœ ๋ณ€ํ™”์‹œํ‚จ๊ฒƒ์ฒ˜๋Ÿผ, ์–ด๋–ป๊ฒŒ ์ด๋Ÿฌํ•œ ์˜ˆ์ˆ ์  ๊ฐ€์น˜์™€ ์‹ ์„ ํ•จ์„ iPhone ์ผ€์ด์Šค์™€ ๊ฐ™์€ ์œ ๋น„์ฟผํ„ฐ์Šคํ•œ ์ œํ’ˆ์— ์ ์šฉํ•  ์ˆ˜ ์žˆ์„๊นŒ? ์ ์‹ฌ ์‹œ๊ฐ„์ด ๋๋‚˜๊ธฐ 5๋ถ„์ „ ๋‚˜๋Š” ์„œ๋‘˜๋Ÿฌ ์นดํŽ˜ ์ฐฝ๋ฌธ์œผ๋กœ ๋ณด์ด๋Š” Eastern Columbia ๋นŒ๋”ฉ์˜ ์‚ฌ์ง„์€ ์ฐ์—ˆ๋‹ค.

© Dailyn Kim

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